Digital champion - (name- here)
First step - build your brand
- Be human - Share insights of what the office and staff gets up to, that normally the world wouldn't see. Think event preparation - brochure delivery, stand being set up or even the food! Attractive images will bring in the likes, branch your brand further and boost your credibility.
- Promote your own articles
- Interact - grow your brand by interacting with your followers. Comment on other's post, explore Instagram stories
Caption your image
Instagram does have a character limit (of 2,200) so plenty of room to make content go further. From sharing stories to micro-blogs to asking questions, Instagram has opened up the possibilities of what to include in a caption but make sure you have the essentials covered.
- Hashtags are a huge part of Instagram, allowing users to find content through searches. Create an unique hashtag for your event which captures content from that specific event. Or hop onto a general hashtag such as #energy to spread your message to a wider audience.
- @ - Including other users in your post can increase your audience and build better relationships with other organisations.
- Integration. From the desktop version of Instagram you can get an embed code to add specific images to your website. This shows visitors that you are active on Instagram and could lead to more followers. By integrating social media posts to your website, your brand identity strengthens and both drive traffic to one another.
Extras
Free apps like Phonto and PicLab let you choose font, message, and positioning of text right over your images. Layout from Instagram is an add-on that allows you to create collages while Boomerang creates mini videos that you can loop back and forth.
Instagram Business
business.instagram.com
- Be discovered
- Anayltics
- Adverts