- Start with the end user. All of our actions have as our final goal the success and delight of our customers/stakeholders
- Building resilience and skills. We develop as many skills in-house as possible enabling our staff to improve their competences
- Innovative. We welcome suggestions of new and/or different ways of doing things, and are happy to experiment where practicable
- Digital as standard. We seek a digital channel for every activity which has an audience, or we justify not doing so on grounds of superior efficiency, cost or other overriding reason
- A home for every byte. We obtain information from many sources, most of which has value. Our duty is to find the correct home for it
- Openness as a virtue. We share anything internally that we do not have to keep private. We share anything externally that leads to greater member success and/or greater reputational or financial impact. We use open-source software or platforms unless there is an overriding commercial imperative not to
- Safe and private. Where we hold data or information on behalf of colleagues, members or other stakeholders, we operate good practice on safeguarding that data
- Voluntarity. We encourage and support staff to engage, but only mandate where it is critical to business activity
- Good practice. We seek out and implement good practice in every digital area, with simplicity being a dominant driver